Archive for the Advertising Category

The Space for Invention….

Posted in Advertising, Writing with tags , , , , , , , , , , on March 7, 2016 by urbannight

… has just been invented . . . Spaces.

space-wallpaper-29This was an advert I saw on the side of a bus today.  It really torqued me off.  As if all space for invention was substandard before this building went up.

A space for invention has existed for a long time.  Laboratories.  Labs.  But people don’t need fancy places for the inventive process.

People have been inventing things in basements, garages, and attics.

People have been inventing in shops, sheds, and barns.

People have even been inventing in bedrooms and at kitchen tables.

The true space for in invention isn’t a place.  It is in the human mind.

 

One reason someone cancelled thier membership at Prairie Life Fitness

Posted in Advertising, Health, Hobby, Life, Reviews with tags , , , , , , , , , , , , , , , , on November 3, 2014 by urbannight

My roommate finally got pissed off enough at Prairie Life Fitness that he cancelled his membership.

He had the laundry service for his swimming trunks and he always had to go to the laundry counter because they never put his trunks back in the special locker he rents by the month. They even lost a pair. I don’t know if that was the time the eventually found them in another locker or if that was a different occasion.

This time, he had to go to get his trunks from the laundry and he wanted to know why he could go over a week since his last visit and they still couldn’t put his trunks back. Why is he renting a locker if his trunks are never put back in it?

To top it off, they were dirty, like the staff was using them to clean with. He had been having problem with this service for a year and a half now.  I can understand that as a last straw.

He cancelled his member ship then and there.  Only it is two days before the gym fee goes out and they couldn’t cancel it this month, so he can actually go until the end of the month.  He doesn’t plan on it.  he is very disgusted with them.

Two Successful Marketing Campaigns

Posted in Advertising, Food with tags , , , , , , , , , , , , , , , on March 27, 2013 by urbannight

I read articles about various marketing methods that get people to spend more money.  I have to laugh at those articles because those marketing ploys don’t work on my.  I don’t follow the pattern they are saying consumers follow.  This could be because I happened to be one of the rare women who hate to shop.  I also just can’t believe that the masses are as completely gullible as that.

This image of the 99 cent menu is a little off as most of the items on the old 99 cents menu are now over a dollar but under two dollars.

This image of the 99 cent menu is a little off as most of the items on the old 99 cents menu are now over a dollar but under two dollars.

I also disagree with the marketing concept that even a bad ad is okay because people will remember the product and not the ad.  Years and years ago, Wendy’s had a marketing campaign that I hated.  The more I saw it the more negative I felt about Wendy’s.   I eventually forgot the series of ads that I thought were so bad, but every time I drove past a Wendy’s, I felt the same negative feelings and disgust.  I didn’t go to a Wendy’s restaurant in about a decade.   I think it was the spicy chicken sandwich that got me to go back. 

I’ve stopped going again.  The changes they made to make their food seem more like ‘real’ food were bad changes.  I haven’t had a good serving of fries there in two years and the quality of some of the other stuff has been going downhill during that same time. So I just stopped altogether.

There are two marketing campaigns that have worked on me. 

  Coca Cola ad

One came out when I was very young, so it didn’t affect my shopping habits but it probably explains why I was a Coke fan over Pepsi.  Today, I go between both equally.  But anytime they do a retro ad campaign (I know they did it sometime in the 1990’s as well as more recently), this one gets to me and I want Coke.  It was the “I’d like to teach the world to sing in perfect harmony” advertisements.

Pepsi copied this add campaign with a song that sounded very much like it.  I thought they used the fund raising song, “We are the World”, but upon looking that up, it turns out that some people objected to “We are the World” because they thought it sounded too much like a Pepsi jingle.  I guess the jingle came first and the song came later.

I was sure Jeremy Piven had done a remake of this commercial in the 1990's but I can't find a reference of it anywhere.

I was sure Jeremy Piven had done a remake of this commercial in the 1990’s but I can’t find a reference of it anywhere.

But the best marketing campaign ever is also from the 70’s.  They wrote a jingle and hired an actor who could sing and dance to perform in the commercial, An American Werewolf in London’s David Naughton.  This good looking, young actor danced around signing a song that still gets stuck in my head several decades later.  “Wouldn’t you like to be a pepper too, Dr. Pepper, drink Dr. Pepper.”  I will admit that I usually see a later version of this commercial with a shorter, more muscled, actor with short hair.  I thought it was Jeremy Piven, before he did the 1998 TV show, Cupid. My research seems to indicate I am wrong. 

  To this day, when I see the red cans w/ the Dr. Pepper logo, that song starts to filter through my brain and I start to crave a Dr. Pepper.  A few days back, I saw a Facebook post for Dr. Pepper asking, “When was the last time you drank one?”  The song started to play in my brain as I thought to myself that I didn’t know when.  The past three mornings, I’ve gone straight to the machines at work and started my day with a bottle of Dr. Pepper.

Clearly, I’m a sucker for a really well written jingle.

Random Thoughts on Random News in No Particular Order

Posted in Advertising, Life, Movies and Theatre, Politics with tags , , , , , , , , , , , , , , , , , , , , , , on March 19, 2013 by urbannight

the-incredible-burt-wonderstone

1. Apparently two movies opened and totally bombed as Oz stayed in first place. These were The Call and The Incredible Burt Wonderstone. I have a theory here. Lack of advertising. I’ve not seen a trailer for either at any of the films I’ve seen and I’ve never heard of either title so they can’t have advertised very hard at all. You can’t expect to fill the theaters if you don’t advertise. The article says there was a strong marketing push for Burt Wonderstone. I wonder where that marketing money was spent?
2. North Dakota is passing a strict abortion law that would ban abortions at around 6 weeks into the pregnancy. Some people don’t even know they are pregnant until after that point. It’s just not a human being at that point. I’m just so sick of men controlling women’s reproductive rights and I really think it is wrong that any person has the right to tell another person she must have a baby she can’t afford, or care for, or any reason. But at the same time said people don’t want to do any thing to help the mother’s or the babies once the child is actually born and actually exists as another person.

gun-control1<

3. Some Sheriff in Colorado is refusing to enforce two gun control laws. One is requiring the background check when transferring ownership of guns between two people and another limiting the size of gun magazines. He says they will be impossible to enforce so he isn’t going to bother. I didn’t know law enforcement was allowed to pick and chose what they want to enforce or not enforce. How hard would the first one really be to enforce? You have to do something similar when transferring a car. Of course, a car is a lot more obvious if it isn’t plated. People see it going down the road. A gun isn’t so obvious. As for magazine size, if it holds to many rounds, it is illegal. Sounds simple. It’s not like they want to run around and examine every single gun. It’s more a case of getting in trouble if you get caught with one. Sure, he is correct when he says that it won’t stop the criminal from getting guns. But laws against murder are not stopping murderers, so does that mean we should stop arresting people for murder?

tiny-house-inside1

4. Tiny homes are adorable. Very cute. I think it triggers that spot in me that really desired a play house as a child. I could probably manage in a 600 sq ft one but the 220 sq ft ones are totally insane. I would probably need three of them. One to live in, one for my books, and one for my stitching and scrapbooking supplies. It’s the 120 sq footers that really get me. The shower is too tiny to turn around in, there is a sink and a stove but no place to cut and prep your meal. The photos were at such weird angles that you could not get any idea of the layout. Where was the bed/sofa in relation to the ‘kitchen’ and exactly where was that miniscule shower located? The single person dwelling had a toy shed behind it. A shed anyway, with several toddlers toys in front. There isn’t room in that box for an adult and a child. Where did the toddler sleep? Maybe the shed. The shed looked like it was bigger than the house. The 612 sq footer was over half a million. 649,000$. A little over a thousand dollars a sq ft. But the photos show that the materials were all high end, with a very fancy shower mosaic, and high end appliances. Very Top Drawer, so to speak.

Strange Poetry Requests

Posted in Advertising, Art, Books, Writing with tags , , , , , on March 12, 2013 by urbannight

It’s been years since I’ve submitted any poetry anywhere.  So imagine my surprise, a few weeks back, when I get an email about my poem being published in a Best Poetry of 2012 book.  How bizarre.  Not only that, no where does it mention what poem I supposedly submitted that they want to add to their volume.  I delete the email.

Today, I get another email saying my poem will NOT be published because they haven’t received it yet.  How odd?  So what I get out of this is that they didn’t really have any poem and they are just trying to get people to submit poems they will put in this so-called ‘best of’ book and then get the people to buy the book.

So none of these poems will have been vetted by the publisher?  Send what you want, we have a page reserved for  you?  How bad is that book going to be?  They have a strange definition of ‘Best’.

Best = How many people can we hoodwink into sending us poetry and buying the results?

Humor in emails.

Posted in Advertising, Life with tags , , , , , , , on October 1, 2012 by urbannight

This has got to be one of the funniest business emails I’ve ever gotten.  I’ll just copy the thing into my blog.  It is from The Wailing List.

TO THOSE SOMEHOW CONFUSED BY THE IMPOSSIBLY SIMPLE…

We tried. We really did. We picked a 30% Off Coupon Code we thought was super simple. No overlong phrases, no tricky spelling or weird characters.

And yet, somehow, we still ended up getting a lot of complaints of the “your coupon code doesn’t work!” variety.

“I tried ’30rocks’ and it doesn’t work! What’s this some joke?”

“Why doesn’t my code ‘thirtyrock’ give me the discount you promised?”

“you dispair (sic) people really take the cake!!! i tried ‘thirty rocks’ over and over and it DIDN’T WORK?!”

How much easier can we make it, people? The code was ‘thirtyrocks’. Not any other variation some of you inexplicably and unsuccessfully kept trying to use. No numeric characters. No spaces. No quotes.

Listen, Jim D. of Miami, Carol W. of Pershing, Indiana (is that even a real place?), and several others who wrote us angrily over the weekend to complain. Though I hate to come right out and say it, I need you to do a better job of following instructions in order for this relationship to work.

(Why do I hate to say it? Well, the last time I did I had to duck right after because she threw a flower pot at my head… If only people understood how much easier life would be for us all if they JUST DID WHAT I SAID…)

Anyway, if you’re one of those people who missed out because you can’t read, I have a consolation prize for you. I have created a new coupon code. It expires tomorrow at midnight. It still lets you get the 30% discount you ‘got cheated out of’ (Annie S., Lake Placid, NY). There’s just one downside. By using it, you are making a confession to us.

Your new coupon code is iamdumb.

No quotes. No space. No capital letters. Just type iamdumb when you check out, and you’ll still get 30% T-Shirts, Posters, Calendars, Notecard Packs, Pessimist’s Mugs / Glasses / Shot Glasses, our Ceramic Mugs, Points of View Glasses, and everything else we sell.

Yeah, I know- it’s kind of insulting. But hey, I’m still cutting you a break! Because hey, you’re dumb!

That’s all for today. I’ve done my good deed. I still love you. I promise we’ll get through this.

And the Children Sing

Posted in Advertising, Education, Life, Politics, Religion with tags , , , , , , , , , on August 28, 2012 by urbannight

Watercolor (?) depicting Children Marching and Singing “Onward Christian Soldiers”.

Photo of Islamic Children Marching and Singing

There is an article where people are concerned that Muslim children are being taught to stand in ranks and walk around singing songs about Islam.   It is a ‘discipleship’ march through neighborhood “war zones,” proselytizing and teaching children to march and shout with them.  It is apparently a recruitment video shot during Ramadan.  One must note that it is the Narrator calling the neighborhood warzones and may not have been presented to the children as such.

I find it rather ironic.

Everyone who went to church as a child, even if they stopped along the way, remembers one particular hymn.  It’s nearly always sang when standing in rows and often is the closing hymn when people are filing out, in rank by rows, from the sanctuary.  It is a very militant song.

Onward, Christian soldiers Marching as to war With the cross of Jesus Going on before!

Christ, the royal Master Leads against the foe Forward into battle See, His banners go!

Onward, Christian soldiers Marching as to war With the cross of Jesus Going on before At the name of Jesus Satan’s host doth flee On then, Christian soldiers On to victory!

Hell’s foundations quiver At the shout of praise Brothers, lift your voices Loud your anthems raise Like a mighty army Moves the church of God Brothers we are treading Where the saints have trod

We are not divided All one body we One in hope and doctrine One in charity Crowns and thrones may perish Kingdoms rise and wane But the church of Jesus Constant will remain Gates of hell can never ‘Gainst that church prevail We have Christ’s own promise And that cannot fail

Onward, then, ye people! Join our happy throng Blend with ours your voices In the triumph-song Glory, laud, and honour Unto Christ the King! This through countless ages Men and angels sing

(something in the formating is wrong and every time I try to fix it I make it worse)

The message being taught is clear.  As you leave this church, in orderly rank and file, you are going out into the world and going into warfare.  The battle ground is the world and you must fight against the non-Christian with all you are worth.  Anything not Christian is of Hell.  You are to view every interaction as a fight against the ungodly.  Marching out as you are singing it helps to reinforce the militant aspect of this.

Does no one else remember marching to this in Vacation Bible School in the summertime?

Maybe other churches, other than my Methodist upbringing, don’t make it so obviously militant.  But what I read in that article doesn’t seem any different to me than what I was experiencing as a child.  I guess it is only alarming, scary, and concerning if it is another religion doing it but perfectly okay so long as Christians are doing it.

Hypocrisy much?

Random Factoid, WordPress’s dictionary doesn’t think  “hymn” is a word and wants to change it to “him”.