Archive for Ads

Two Successful Marketing Campaigns

Posted in Advertising, Food with tags , , , , , , , , , , , , , , , on March 27, 2013 by urbannight

I read articles about various marketing methods that get people to spend more money.  I have to laugh at those articles because those marketing ploys don’t work on my.  I don’t follow the pattern they are saying consumers follow.  This could be because I happened to be one of the rare women who hate to shop.  I also just can’t believe that the masses are as completely gullible as that.

This image of the 99 cent menu is a little off as most of the items on the old 99 cents menu are now over a dollar but under two dollars.

This image of the 99 cent menu is a little off as most of the items on the old 99 cents menu are now over a dollar but under two dollars.

I also disagree with the marketing concept that even a bad ad is okay because people will remember the product and not the ad.  Years and years ago, Wendy’s had a marketing campaign that I hated.  The more I saw it the more negative I felt about Wendy’s.   I eventually forgot the series of ads that I thought were so bad, but every time I drove past a Wendy’s, I felt the same negative feelings and disgust.  I didn’t go to a Wendy’s restaurant in about a decade.   I think it was the spicy chicken sandwich that got me to go back. 

I’ve stopped going again.  The changes they made to make their food seem more like ‘real’ food were bad changes.  I haven’t had a good serving of fries there in two years and the quality of some of the other stuff has been going downhill during that same time. So I just stopped altogether.

There are two marketing campaigns that have worked on me. 

  Coca Cola ad

One came out when I was very young, so it didn’t affect my shopping habits but it probably explains why I was a Coke fan over Pepsi.  Today, I go between both equally.  But anytime they do a retro ad campaign (I know they did it sometime in the 1990’s as well as more recently), this one gets to me and I want Coke.  It was the “I’d like to teach the world to sing in perfect harmony” advertisements.

Pepsi copied this add campaign with a song that sounded very much like it.  I thought they used the fund raising song, “We are the World”, but upon looking that up, it turns out that some people objected to “We are the World” because they thought it sounded too much like a Pepsi jingle.  I guess the jingle came first and the song came later.

I was sure Jeremy Piven had done a remake of this commercial in the 1990's but I can't find a reference of it anywhere.

I was sure Jeremy Piven had done a remake of this commercial in the 1990’s but I can’t find a reference of it anywhere.

But the best marketing campaign ever is also from the 70’s.  They wrote a jingle and hired an actor who could sing and dance to perform in the commercial, An American Werewolf in London’s David Naughton.  This good looking, young actor danced around signing a song that still gets stuck in my head several decades later.  “Wouldn’t you like to be a pepper too, Dr. Pepper, drink Dr. Pepper.”  I will admit that I usually see a later version of this commercial with a shorter, more muscled, actor with short hair.  I thought it was Jeremy Piven, before he did the 1998 TV show, Cupid. My research seems to indicate I am wrong. 

  To this day, when I see the red cans w/ the Dr. Pepper logo, that song starts to filter through my brain and I start to crave a Dr. Pepper.  A few days back, I saw a Facebook post for Dr. Pepper asking, “When was the last time you drank one?”  The song started to play in my brain as I thought to myself that I didn’t know when.  The past three mornings, I’ve gone straight to the machines at work and started my day with a bottle of Dr. Pepper.

Clearly, I’m a sucker for a really well written jingle.

Commercials and Actor Changeovers

Posted in Entertainment, Television with tags , , , , , , , , , , , , , , , , , , , , , , on November 24, 2012 by urbannight

I realize that I’m better off without t.v. when I see all the commercials I’ve been missing out on.  I’m glad I’m missing them.  They are bad commercials.  Stupid commercial are even worse than just bad commercials.  Like the commercial that looks like a trailer for a really bad Christmas romcom that is actually an ad for appliances, maybe it was Sears, not sure.  And the commercial for a treatment program that claimed that because it wasn’t a 12-step program, it could actually cure, completely cure, addictions, just pissed me off.  I think it was also faith-based and that pissed me off more.  The idea that you can completely ‘cure’ alcoholism is just wrong.

I have to mention one commercial I saw for Law and Order SVU.  It ‘looked’ like a static photo.

It is a post-Elliot add and the new new people are closest to the front.  Well, except for Olivia. She was right up front.  The thing that annoyed me was that Munch was shoved in the very back.  You could barely see him.

Suddenly, Richard Belzer, the actor who plays Munch, shifts back and forth, like he is trying to fit better in the gap at the very back so people can see him.  The image isn’t a static shot.  Everyone else is just so still that it looks like a photo instead of ‘rolling’ film, so to speak.

It really bothered me that a character that had been on the show since the start was shoved all the way to the back like that.  I haven’t seen it in a few years. At least not the new seasons.  I’m almost glad.  It’s not the same show without Elliot Stabler.

When they started adding characters to Law and Order CI, without Goren and Eames, the show was not the same.  And as much as I love Goldblum, I didn’t like him on that show at all. I just couldn’t watch it.

In England, shows like this usually change out the lead characters every year or two.  That way, the show doesn’t become tied to the performers.  They want the show to be bigger than the characters.  On this side of the pond, we get attached to our characters and very loyal to them.  without those characters, the show becomes a different show and we can easily lose interest.

It is probably the one thing that really bothers me when I watch British shows like MI5 and Prehistoric.  To much cast change over drives me bonkers.  In fact, after one of the change overs, I haven’t watched MI5 in over a year.  I can’t remember how many seasons I watched.  2.5?  3?  Not really sure anymore.  It’s been a long time.

Netflix could tell me.  It remembers where I was at.

Humor in emails.

Posted in Advertising, Life with tags , , , , , , , on October 1, 2012 by urbannight

This has got to be one of the funniest business emails I’ve ever gotten.  I’ll just copy the thing into my blog.  It is from The Wailing List.

TO THOSE SOMEHOW CONFUSED BY THE IMPOSSIBLY SIMPLE…

We tried. We really did. We picked a 30% Off Coupon Code we thought was super simple. No overlong phrases, no tricky spelling or weird characters.

And yet, somehow, we still ended up getting a lot of complaints of the “your coupon code doesn’t work!” variety.

“I tried ’30rocks’ and it doesn’t work! What’s this some joke?”

“Why doesn’t my code ‘thirtyrock’ give me the discount you promised?”

“you dispair (sic) people really take the cake!!! i tried ‘thirty rocks’ over and over and it DIDN’T WORK?!”

How much easier can we make it, people? The code was ‘thirtyrocks’. Not any other variation some of you inexplicably and unsuccessfully kept trying to use. No numeric characters. No spaces. No quotes.

Listen, Jim D. of Miami, Carol W. of Pershing, Indiana (is that even a real place?), and several others who wrote us angrily over the weekend to complain. Though I hate to come right out and say it, I need you to do a better job of following instructions in order for this relationship to work.

(Why do I hate to say it? Well, the last time I did I had to duck right after because she threw a flower pot at my head… If only people understood how much easier life would be for us all if they JUST DID WHAT I SAID…)

Anyway, if you’re one of those people who missed out because you can’t read, I have a consolation prize for you. I have created a new coupon code. It expires tomorrow at midnight. It still lets you get the 30% discount you ‘got cheated out of’ (Annie S., Lake Placid, NY). There’s just one downside. By using it, you are making a confession to us.

Your new coupon code is iamdumb.

No quotes. No space. No capital letters. Just type iamdumb when you check out, and you’ll still get 30% T-Shirts, Posters, Calendars, Notecard Packs, Pessimist’s Mugs / Glasses / Shot Glasses, our Ceramic Mugs, Points of View Glasses, and everything else we sell.

Yeah, I know- it’s kind of insulting. But hey, I’m still cutting you a break! Because hey, you’re dumb!

That’s all for today. I’ve done my good deed. I still love you. I promise we’ll get through this.