Archive for Failure

The Heat Wave is a Drain.

Posted in Life with tags , , , , , , , , , , , , , , , , on July 2, 2012 by urbannight

Like, it’s such a drag.  Only instead, it is such a drain.  I hate heat waves.  I hate hot, humid air that sucks the breath from your lungs the instant you step outside.  It gives me upset stomach and headaches.  Although staying inside feels better, it is like my body still knows what is going on outside and I still feel under par.  Which is good in golf but not in life.

The result is a total failure to get things done, a constant desire to sleep, and difficulty staying focused.  I’ve a list of things I wanted to write about, but I just can’t get going or get motivated.  I hope the heat will break soon.  Then maybe I can multi-task again, and think more freely, and not feel like some strange, invisible, entity is sucking out all my life, vitality, energy, motivation, and, well, everything.

The “at least we aren’t quite failing” school.

Posted in Advertising with tags , , , on September 3, 2010 by urbannight

I found this article in the OWH today.  

DES MOINES, Iowa (AP) — Drake University’s new marketing campaign that features a “D+” logo is getting a failing grade from some faculty, students and alumni.

They say it’s offensive and embarrassing and tarnishes the university’s reputation.

Leaders at the Des Moines school say regardless of how people react, they are reacting and that’s what they wanted to accomplish.

The Des Moines Register reported Friday that Drake hired Cedar Rapids-based company to help develop the new “Drake Advantage” recruitment campaign. The university recently unveiled it to prospective students through brochures and its website.

Drake spokesman Tom Delahunt says while the “D+” comes across as a grade at first glance, it’s meant to represent all the opportunities Drake offers students.

 Notice the most important words in that last sentence.  “at first glance”  In the world of advertizing, first glance is the most important point.  Does it catch people’s attention, does it evoke the response we want to create, does it make people want to take a closer look?

Talk about a bad marketing decision.  It is as bad as the “O” campaign for advertising Omaha.